The State of Sustainable Coffee: A Study of Twelve Major Markets

The State of Sustainable Coffee provides the first comprehensive overview of the market conditions facing, organic, fair trade and shade grown or eco-friendly coffees (termed 'sustainable' coffees). It offers an understanding of the history and market development of the most popular certifications for sustainability: organic and fairtrade. It further outlines the volumes, trends, distribution channels, major players, and price premiums in 12 nations across Europe and Japan, as a companion to an earlier North American report. While some common parallels exist, such as the priority for consistency and quality standards, the substantial inter-market differences emphasize the need to approach each country and sometimes each distribution channel with an appreciation for its unique distinctions. Overall, the striking emergence and growth of sustainable coffees has catapulted them quickly from a small niche industry to become a significant part of the mainstream market. Their growth has consistently eclipsed the growth rate of conventional coffee for more than a decade. As a result of their strict environmental and social standards, improved governance structures, better farm management, and price premiums, these sustainability initiatives are facilitating not only rural development but also agricultural trade competitiveness for developing nations. In agriculture, it is the coffee sector that has arguably developed the most advanced experience with certified organic, fair trade, and eco-friendly products that are now shipped from more than half of the coffee exporting nations. A number of other goods ranging from commodities such as tea and sugar to meats, fruits and vegetables are following the coffee sector's innovative sustainability models. Although these sustainably produced products are not a panacea, they offer one of the few bright spots in developing country agricultural trade and provide considerable direct benefits to the more than one million coffee producing families that participate

Adding Value: Certified Coffee Trade in North America

Coffee is the leading agricultural sector in terms of both the number and frequent use of social and environmental certification. This fast-growing category of certified sustainable coffees has emerged from almost negligible quantities in the late 1990s to approximately 4% of global green coffee exports in 2006 making it a multi-billion dollar segment of the industry. The US and Canada account for over one quarter of global coffee imports in value. Their consumers are increasingly attentive to the social, economic, and environmental aspects of coffee production as evidenced by the significant expansion of certified coffees into both gourmet and mass market channels. This chapter covers the market development and current statistics of all the certified sustainable coffees in North America including volumes, value, premiums, and their general trends at the global level.organic; fair trade; eco-friendly; Rainforest Alliance; Utz; certified; coffee; commodities; supply chain; sustainable; markets

The State of Sustainable Coffee: A Study of Twelve Major Markets

The State of Sustainable Coffee provides the first comprehensive overview of the market conditions facing, organic, fair trade and shade grown or eco-friendly coffees (termed 'sustainable' coffees). It outlines the volumes, trends, distribution channels, major players, and price premiums in 12 nations across Europe and Japan, as a companion to an earlier North American report. While some common parallels exist, such as the priority for consistency and quality standards, the substantial inter-market differences emphasize the need to approach each country and sometimes each distribution channel with an appreciation for its unique distinctions. Overall, the striking emergence and growth of sustainable coffees has catapulted them quickly from a small niche industry to become a significant part of the mainstream market. Their growth has consistently eclipsed the growth rate of conventional coffee for more than a decade. As a result of their strict environmental and social standards, improved governance structures, better farm management, and price premiums, these sustainability initiatives are facilitating not only rural development but also agricultural trade competitiveness for developing nations. In agriculture, it is the coffee sector that has arguably developed the most advanced experience with certified organic, fair trade, and eco-friendly products that are now shipped from more than half of the coffee exporting nations. A number of other goods ranging from commodities such as tea and sugar to meats, fruits and vegetables are following the coffee sector's innovative sustainability models. Although these sustainably produced products are not a panacea, they offer one of the few bright spots in developing country agricultural trade and provide considerable direct benefits to the more than one million coffee producing families that participate. The book was published jointly by IISD, the International Coffee Organization and the United Nations Conference on Trade and Development with the support of the International Development Research Centre and the World Bank.coffee; sustainable; standards; organic; fair trade; Rainforest Alliance; Starbucks; agriculture markets; supply chains; distribution channels; small farmers; eco-friendly; certifications; developing country; Europe; Japan; sustainability trends;

Consumer Preferences for Country-Of-Origin, Geographical Indication, and Protected Designation of Origin Labels

Motivated by the recognition that geography is often correlated with and/or an important determinant of the overall quality of agricultural products, consumer groups, industry representatives, and domestic and trade representatives have increasingly considered the potential role of geographical origin labels as consumer information and marketing tools. We investigate whether consumers recognize and value the informational content of a variety of nested geographical origin labels. In particular, this study disentangles and assesses three nested types of origin labels: country of origin (COOL), geographical indications (GI), and PDO/PGI. We find that, within the context of a high quality valueadded commodity such as extra virgin olive oil, consumers' willingness to pay varies across different countries of origin, and that within a country consumers have a greater willingness to pay for GI-labeled than non-GI labeled products. We also find evidence that consumers value PDOs more than PGIs, but the result is not as strong as that found for GI versus non-GI. Overall, our findings support the recent surge in interest by both developed and developing nations in reaching an agreement for stricter and more widespread protection of GIs within ongoing WTO discussions and harnessing them as marketing tools for expanding shares in export markets.geographical indications; consumer preferences; country of origin labels; PDO; PGI; olive oil

The Values-Based Revolution

The key to creating a successful business is not guaranteed by disingenuously going green especially if that term lacks certain definition. Rather, in addition to adopting principles of environmental stewardship, the values-based leader will discover that in freely espousing and implementing principles in the workplace, consumers with like values will often pay a product and/or service premium to patronize a business demonstrating like mindset. This is the true way of achieving business success

Purchase intention of specialty coffee

The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty co ee; (2) to analyze whether people more involved in social responsibility could manifest a di erent response from those not so interested in this matter concerning specialty co ee. The sample is composed of 489 specialty co ee consumers from Brazil. The statistical tool for testing the measurement and structural model was partial least squares. Then a multigroup analysis was performed to meet the second objective; the software SmartPLS was utilized. The main contributions of this study are that we can explain the intention to use specialty coffee in a sample of Brazilian consumers using the classical TPB model. Moreover, we demonstrate the moderating e ect of consumer perception of corporate social responsibility in this general model

Immigrant Entrepreneurs Creating Jobs and Strengthening the U.S. Economy in Growing Industries

The focus of this report evolved from a 2010 conference at Babson College on "Immigrant Entrepreneurship in Massachusetts" sponsored by The Immigrant Learning Center, Inc. (ILC) from which two key ideas emerged. One is that there is an "immigrant entrepreneurship ecology" that includes immigrant neighborhood storefront businesses; immigrant high-tech and health science entrepreneurs; immigrant non-tech growth businesses; and immigrant transnational businesses. A second idea was that these growing, non-tech industries (including transportation, food and building services) have not attracted much attention. Interestingly, these sectors can be crucial to the expansion of the green economy. Within this context, The ILC decided to look at these three sectors in Massachusetts as well as in New York and Pennsylvania.Moreover, the report dramatically illustrates how immigrant entrepreneurs look for niches in underserved markets. For example, vans and other alternatives to mass transit serve unmet transportation needs in urban areas. Food intended to be a "taste of home" for compatriots in local restaurants and grocery stores becomes popular and influences the eating habits of other Americans. Workers who enter industries like landscaping or cleaning because they don't require much English gain experience and see opportunities to start their own companies. Businesses like these add value to American life by expanding the economy rather than taking away from native businesses

History and growth of the food trailer scene of Austin, Texas

textWhat began as small taco carts on South Lamar and catering trucks at construction sites in Austin, Texas, local entrepreneurs have recently taken the idea of mobile food and expanded it into a regional phenomenon. This report focuses on the range of trailer owners in the Austin, the challenges owners face in the competitive food landscape and tough economy, regulations, and the process of getting started in the new frontier of food service. Austin boasts one of the largest communities of food trailers – stationary, yet technically mobile – populations in the United States and has influenced a growing culture throughout the country in recent years.Journalis

Trouble in coffee lands: the current crisis is the latest and most dramatic in a long history of industry ups and downs

The slump in coffee bean prices has put farmers in many producing countries in peril. So why does a double mocha latte cost $3.75?Coffee